http://www.3colors.com/work daily 1.0 2023-04-24 https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556511426829-UL0SHWJCGHY9E74J6M0H/d3_collateral.png Work - Collateral Three lines developed into a central element within the overall brand library as it visualized the number 3 in a memorable way. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556504962588-8B76INL30MF7J0I6N8VV/logo_sketches.png Work - LOGO DESIGN We produced a series of logo sketches based upon various concepts compiled during the discovery phase. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556559207676-MGJ01U3ZQM0JDQIRHY4M/d3_website.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556475758033-ANEHEPM45JNNFC488IIM/d3_cards.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556512405538-DLH9FN5FLFYYUSGSFMM3/d3_cover.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/24eec0c7-9ebc-4caf-b608-31f2ed10b9f5/PersonaCard.png Work - Strategy After a series of interviews, a thorough comparative and competitive analysis, as well as defining personas and journey maps, we arrive to a series of pillars of which to base our design strategy upon. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556597493110-X50KXN7ML1T2EWM6N3FJ/crownpeak_pattern.jpg Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556515609896-5IVAZLJHQP01JSSZQO6W/header.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556514094246-TICC152U23C32RU9VQRS/logos.png Work - Logo The chosen logo was so simple yet tremendously intentional. A subtle extraction of the “k” letter form was just enough to imply a mountain peak. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556517716083-G5H3FTL0KODPX3C132JS/website.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556515460657-2JQE09K0JYEC87LGW2FG/crownpeak_collateral.png Work - Collateral The extraction of the visual cues derived from the logo became an identifiable theme throughout the brand. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556513096783-T9YRKZWLBG97SFZ1V5D8/sketches.png Work - LOGO DESIGN We produced a series of logo sketches based upon various concepts compiled during the discovery phase. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556565206976-2I8O6T8DSUA9F9DS28BQ/tuul_card2.png Work - Website The website needed to quickly tell the Tuul product story. Through video and motion, the story was told through a parallel customer and CSR experience. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556566382737-OA1IFIOETDGF1TSNWEUN/tuul_header3.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556566553037-45KHK910NRHCDWE54Y8Z/tuul_header4.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556563957842-BN108S9V05F2KV72VPHA/tuul_card1.png Work - Product Design Tuul is a customer service solution intended to revolutionize customer interaction through multifaceted communication tools and automated workflows. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556566664751-FVXSO7RRKZ2T1FN6WZUO/tuul_header.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556564960566-PXLSMRK5KA90KZNSQDQ9/tuul_header2.png Work Sign up flow showing various on-boarding touch points. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556594257875-UHB8TTYWZLZSYTE7RJ2X/mitratech_card2.png Work - Product Identity System The Mitratech product identity system was designed to help unify all products as well as define each product individually. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556593994768-QX0VAD9CT8YUGRDTGNDA/mitratech_card1.png Work - Revised Logo Mitratech needed a logo refresh after an acquisition. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556593493120-H9E3TU4T6RCRNUPPS49E/mitratech_header.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556569539903-N259WO38Y9WGEFEBC4JZ/image-asset.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1571704801236-JVR2AJPTI0MCARLYIRHJ/mitratech_header3w_wire.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556569766629-LUHNMTLIXWOU6ZCAEJQT/mitratech_header2w_wire.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556570559044-6095D5A2XHUJHZI2G1CX/mitratech_pattern2.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556569498691-S94QNCC39INUZRDWQ3MA/mitratech_header5w_wire.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/098b6aa5-1190-4649-8f71-c0b6089ec4cf/footer.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/b2afd1e7-8d56-44dc-82ff-e2d6d39458fb/Website+Screens.png Work The homepage was intentionally organized to tell the complete story of Blameless, engaging the user by addressing their needs and closing with the opportunity to connect. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/3ddd664b-ef95-418f-a593-4b538da35a94/BlamelessCard.png Work - Architecture We architected an experience focused on getting the user to the information they needed quickly while proving opportunities for engagement along the way. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/2bc297f1-dc2d-4f0f-98fe-9e6c58ef38d5/header.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/ed34abac-a31b-49e6-836c-6726fed07178/StrategyCard.png Work - Strategy We presented a series of Experience Models defining various ways we could present Tone, Style and Interaction, all of which solved the goals set out within the initial discovery findings. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/55fff92d-3b3c-413c-89c8-901d0e0f7600/Forms.png Work Most importantly we wanted to make the experience enjoyable and engagement effortless with integrated form capture and rewarding outcomes. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556512590468-N6022849IE86BI6BGV5G/d3_cards.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556518309269-0V6SNJ8KNH88P2PC7YHX/header.png Work https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770523205-U5U60FHXDMKZ5ELEV1AL/ibili-app.jpg Work https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464979921827-VSUMOBA4OQ183XFEUL1M/menu-1.jpg Work https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465411151470-52H14IV6INJ0O3JA4NYY/american-portraiture-1.jpg Work https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465245043422-VHAQXC27X5R9B34JIFQ6/img1.jpg Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556560757009-AXT23IW6NQNKVULECS2B/tuul_header.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556561611422-J093N4UC3MHIMCLX9CGB/tuul_header.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556594443085-ZT01KA32AZOS8LAROI9E/mitratech_header.png Work https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1647223609005-CZM1QWIGJU9LOQQIR0S8/Colors.jpg Work https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Work http://www.3colors.com/about daily 0.75 2022-03-14 https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556596599455-2R5OE88YQDL58SFRD2XI/header.png About http://www.3colors.com/pds daily 0.75 2019-04-29 https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556566664751-FVXSO7RRKZ2T1FN6WZUO/tuul_header.png PDS https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556565206976-2I8O6T8DSUA9F9DS28BQ/tuul_card2.png PDS - Website The website needed to quickly tell the Tuul product story. Through video and parallax animation, the story was told through a parallel customer and CSR experience. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556566553037-45KHK910NRHCDWE54Y8Z/tuul_header4.png PDS https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556564960566-PXLSMRK5KA90KZNSQDQ9/tuul_header2.png PDS Sign up flow showing various on-boarding touch points. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556563957842-BN108S9V05F2KV72VPHA/tuul_card1.png PDS - Product Design Tuul is a customer service solution intended to revolutionize customer interaction through multifaceted communication tools and automated workflows. https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556566382737-OA1IFIOETDGF1TSNWEUN/tuul_header3.png PDS https://images.squarespace-cdn.com/content/v1/52846019e4b02ae6e2af1da5/1556561611422-J093N4UC3MHIMCLX9CGB/tuul_header.png PDS